Talk directly to the struggles your reader faces every day and make them feel seen. Then, paint a vivid picture of what their life could look like when they finally solve their problem. Let this section set the tone for the transformation you’ll guide them toward.
What’s the first and most frustrating struggle they’re dealing with? Share it here in a way that feels real and relatable.
Layer on a second challenge they’re facing, something that ties to their goals or emotions.
Wrap up with one more pain point—something they feel deeply but might not even know how to articulate yet.